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For a company to move forward year after year, it must have an answer to the following question:
How can we provide our customers with better results?
In our case, the question is:
How can we enhance our service to make our customers’ websites even faster?
At the beginning of 2022, we arrived at a four-fold answer:
And now, as we round out 2022, it’s time to look back at our initial goals and what we achieved.
Hundreds of thousands of users worldwide trust NitroPack with their site’s performance. They all rely on our service to provide lightning-fast load times and world-class user experience.
By installing NitroPack, they don’t just get a site speed solution. But the certainty that no matter if it’s a regular Monday or a high-traffic period like Black Friday, their website will perform exceptionally.
That’s why the primary goal throughout the year was “leveling up our service’s stability.”
Here’s what we did to improve NitroPack’s stability:
These efforts led to quadrupling the throughput of our service:
But the most significant achievement was that:
All our users now reap the benefits of using 4x more reliable, effective, and efficient NitroPack service.
At the end of the day, all the efforts we put in to constantly improve NitroPack is to allow our users to achieve real-world results.
In other words, passing their Core Web Vitals.
Note: Core Web Vitals are a set of three metrics measuring a page’s load time, visual stability, and page interactivity, and they are based on real-user data.
According to the Global Core Web Vitals report, оur users achieved second-to-none results using NitroPack.
According to a study conducted by Akamai:
“If a web page takes longer than 3 seconds to load, you could lose nearly half of your visitors.”
Well, in 2022, 90.63% of all NitroPack-optimized pages didn’t have to face this issue:
As a matter of fact, on average, NitroPack sped up all web pages with 3 seconds - that’s roughly a 21% increase in conversions.
Going back to the question we started with:
How can we enhance our service to make our customers’ websites even faster?
In 2022, we expanded NitroPack’s toolbox with another three innovative features:
Unique for the industry, our font subsetting feature automatically creates a subset version of the original font file by removing all unused glyphs. As a result, it can reduce its size drastically, making it much faster to load by the browser. Read more →
Since its release six weeks ago, font subsetting saved 4TB+ by optimizing our users' website fonts.
Unoptimized images harm a site’s load times. Adaptive Image Sizing makes images match the dimensions of the containers they’re displayed in across desktop, mobile, and tablet devices. As a result, it shaves off hundreds of hours on repetitive resizing tasks and reduces image file sizes up to 4 times. Read more →
ECommerce Cart Cache is a caching feature that enables fast browsing in a WooCommerce store with items in the cart. In other words, all online shoppers can add items to their cart without affecting the load times of a web page. As a result, all eCommerce owners can expect an increase in purchase value. Read more →
Site speed is what we offer, and the results of fast load time are why our users trust us.
But as people that operate in the web performance industry daily, we understand that our users deserve more than just a service to achieve their goals.
That’s why in the past year, we not only worked on stepping up NitroPack’s performance but providing our customers with extra tools for success as well:
Without our customers, there is no NitroPack. So whenever they need us, we have to be there for them. That’s why we introduced round-the-clock support.
The web performance world could be a tough one to navigate alone.
And in 2022, we put a lot of effort into publishing helpful content that would allow our readers to be confident when dealing with complex performance issues.
Your favorite articles:
Our private Facebook group of people using NitroPack and others interested in performance optimization grew even bigger.
We dedicated this event to all things Core Web Vitals, WordPress, and practical steps for excellent site performance.
All the steps we took in the past 365 days were to solidify our service and allow us to scale it up even further.
In simpler terms, our decisions in 2022 will lead to an even better 2023.
In fact, we have already started working on several projects so that all NitroPack customers can expect tremendous new improvements:
And last but not least - ensuring even better Core Web Vitals results.
Stay tuned!
Niko has 5+ years of experience turning those “it’s too technical for me” topics into “I can’t believe I get it” content pieces. He specializes in dissecting nuanced topics like Core Web Vitals, web performance metrics, and site speed optimization techniques. When he’s taking a breather from researching his next content piece, you’ll find him deep into the latest performance news.
