From advancements in AI and machine learning to significant updates in web performance and search, Google I/O 2024 showcased a lot of transformative technologies.
The annual developer conference was nothing short of spectacular, and we couldn’t be happier that we were invited to the Mountain View event for a second straight year.
So here are the biggest announcements from I/O 2024 from our point of view.
While all AI announcements were groundbreaking (more on that later), it's our duty to start with the performance news.
During the conference, Google repeatedly emphasized that the future of the web is "providing near-instant loading experiences."
And the way to achieve it is through their latest Chrome addition—Speculation Rules API.
The Speculation Rules API aims to enhance future page navigation performance. It extends the functionality of existing resource hints like link rel=prefetch and link rel=prerender, providing a JSON-defined, flexible way for developers to specify documents for prefetching or prerendering.
A truly impactful technology that we at NitroPack already implement through Navigation AI.
This implementation led to the most exciting part of I/O 2024 for us—NitroPack was mentioned not once but twice as an example of a Google partner successfully leveraging the power of the Speculation Rules API.
First, we've been mentioned during the Developer Keynote:
The second time was during Barry Pollard's presentation "From fast loading to instant loading:"
We would lie if we said this recognition didn’t leave us speechless.
It’s been quite an exceptional journey so far:
And we’re just getting started.
But circling back to Barry’s presentation and the opportunities Speculation Rules API brings to the table, here's how to integrate Speculation Rules API on your website:
You have two options to enable Speculation Rules API:
For more details, we highly recommend checking Barry Pollard’s presentation:
The reason why we were mentioned during the conference was our latest product, Navigation AI.
Navigation AI is an advanced AI-powered tool that enhances web browsing by predicting and analyzing user behavior to prerender entire pages during the customer journey. This technology allows site owners to provide instant browsing experiences on both desktop and mobile, increasing customer engagement and conversion rates.
Using the Speculation Rules API, Navigation AI operates in two steps:
This predictive page loading leads to the following:
It’s been two months since INP has been promoted to an official Core Web Vital, replacing First Input Delay (FID).
And since its release, there has been a global drop in Core Web Vitals pass rate.
Luckily, Chrome has been working tirelessly to enable developers and site owners to debug INP better, releasing v4 of web-vitals.js.
Some of the improvements include:
In summary, the latest version provides greater insights into different parts of an interaction and why it is slow.
To fully understand the new improvements and how to leverage them to improve INP, check Jeremy Wagner’s presentation:
The word “AI” was said 120 times during the first day of the conference, so it’s no surprise that Google’s large language model Gemini was in the spotlight.
Google’s on-device mobile large language model, formerly known as Gemini Nano, is receiving a significant upgrade and will now be called Gemini Nano with Multimodality.
Onstage, Google CEO Sundar Pichai explained that this enhancement allows the model to “turn any input into any output.”
This means it can gather information from various sources such as text, photos, audio, web content, social videos, and even live video from our phone’s camera. It can then synthesize this input to provide summaries or answer questions related to the content.
We know that reading about it might not seem as exciting, but trust us when we say it wow-ed us the first time we saw it. This demo will give a better understanding of what Gemini is capable of:
Generative AI isn’t breaking news, being at the forefront of Google I/O 2023.
However, this year, Google announced an expansion to its AI-powered search experience, introducing AI Overviews.
Stepping on the powerful Gemini model, AI Overviews can generate quick answers to queries, piecing together information from multiple sources.
As Google said:
“This is all made possible by a new Gemini model customized for Google Search. It brings together Gemini’s advanced capabilities — including multi-step reasoning, planning and multimodality — with our best-in-class Search systems.”
Gemini’s advanced multi-step reasoning capabilities enable it to handle complex queries and provide detailed answers.
For instance, you could ask, “Find the best yoga or Pilates studios in Boston, including details on their introductory offers and walking time from Beacon Hill,” and receive a thorough and informative response:
Source: Google
However, perhaps the best thing about the improved AI search is the ability to create plans from scratch.
If you’re located in the US, a simple “plan a 3-day trip to Rome” search will give you a complete list of places to stay, visit, and eat.
As exciting as all the new improvements sound from a user standpoint, the reality is that many businesses that rely on Google Search traffic will be impacted.
AI Overviews occupy extensive screen real estate and could bury traditional “blue link” web results, significantly limiting clickthrough rates.
Suddenly, being in the top 3 results won’t be enough.
So here are a couple of tactics that might increase your visibility in search results:
Google I/O is always an eye-opener, offering a glimpse into the future of technology and innovation. Each year, we return from the event brimming with fresh ideas and inspiration for improvements.
The wealth of knowledge shared by industry leaders and the unveiling of groundbreaking advancements consistently push us to elevate our own projects. We look forward to applying the insights gained and driving progress in our work.
Also, if you want to delve deeper into all the announcements made during the conference, go to the official website: https://io.google/2024/explore/
Niko has 5+ years of experience turning those “it’s too technical for me” topics into “I can’t believe I get it” content pieces. He specializes in dissecting nuanced topics like Core Web Vitals, web performance metrics, and site speed optimization techniques. When he’s taking a breather from researching his next content piece, you’ll find him deep into the latest performance news.