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As a WooCommerce store owner, you're up against 28.19% of global online stores on the platform, making it the most competitive place to run an ecommerce business.
While you've definitely made a sound choice with the ecommerce platform, standing out in this saturated market is a whole other challenge.
But where do you start?
Along with having a great business model, the answer lies in using the right tools—plugins designed to help you attract more customers, enhance user experience, simplify the shopping journey, and boost conversions.
Read on to discover the 16 best WooCommerce plugins for turning your store into a sales powerhouse.
When choosing the best WooCommerce plugins to increase sales, it's essential to consider compatibility and performance. The plugin should integrate efficiently without adding extra load to your site, ensuring high performance even as traffic scales.
It should also be lightweight and optimized to ensure your website remains fast, as site speed is crucial for both user experience and search engine optimization (SEO). Checking user reviews and ratings can provide valuable insights into how well a plugin performs in real-world scenarios.
The plugin should offer the features you need to achieve your business goals, whether that’s improving navigation, automating marketing, or streamlining the checkout process. It should be flexible and allow for easy customization to match your store’s unique design and workflow. Look for plugins that are easy to configure and adapt, allowing you to modify settings as your business grows and your needs change.
Finally, regular updates are necessary to keep the plugin secure, bug-free, and compatible with the latest versions of WordPress and WooCommerce. Reliable customer support is also crucial, especially if you encounter technical issues or need help with configuration. Before choosing a plugin, check the developer’s reputation, the frequency of their updates, and the availability of support and documentation to ensure you’ll have the help you need when you need it.
Fast loading speed guarantees your WooCommerce store is rewarded by Google in the SERP, and all incoming traffic is satisfied with a snappy page experience that increases dwell time and user engagement.
In fact, research shows that even a 0.1s faster page load speed improves engagement and conversion metrics across the entire buyer journey, and more specifically:
Flip through the plugins that can optimize your WooCommere store the fastest.
1. NitroPack
NitroPack is an all-in-one performance optimization plugin for WordPress designed to improve loading speed and Core Web Vitals with 60+ features. The plugin offers a complete optimization stack, including advanced caching mechanisms, code optimization, media and fonts optimization, a global content delivery network (CDN), and more. With its cloud-based approach, NitroPack offloads your servers and optimizes all your resources in real-time to ensure users always see the latest content.
NitroPack optimizes your WooCommerce store automatically, making it a great option for beginners and developers needing extra customization options. With its user-friendly web app, optimization insights, and great compatibility with WooCommerce themes and plugins, NitroPack is the go-to tool for 220,000+ site owners who want fast online stores with zero downtime during peak shopping periods.
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2. WP-Optimize
WP-Optimize is a comprehensive performance optimization plugin for WordPress that combines database cleaning, image compression, and caching. The plugin's dashboard offers 12 different optimization tasks that can be executed individually or all at once, with the option to schedule automatic optimizations daily, weekly, bi-weekly, or monthly. The Tables tab provides a detailed view of all database tables and records, allowing for easy management. Additionally, WP-Optimize integrates seamlessly with UpdraftPlus to ensure secure and reliable database backups.
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3. Hummingbird
Developed by WPMU DEV, Hummingbird offers a suite of tools to enhance website loading times, reduce file sizes, and optimize resource delivery. Hummingbird also integrates with popular caching plugins and is compatible with WooCommerce, making it suitable for eCommerce websites. By providing detailed performance reports and actionable insights, Hummingbird helps users identify areas for improvement and achieve faster page load speeds.
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4. Image Optimization by Optimole
Optimole is focused on improving website speed by optimizing images. It automatically adjusts images to fit each user's specific device and browser, maintaining high visual quality. Optimole handles real-time image processing, taking the strain off your server and delivering optimized images through a global CDN. Designed to integrate seamlessly with various themes and plugins, Optimole ensures that your images are always served efficiently.
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Effective site navigation is crucial for enhancing user experience and driving sales on your WooCommerce store, especially since 61% of users expect to find what they’re looking for within five seconds, and if unsuccessful, they will quickly move on to a different site.
Best practices for implementing effective navigation include:
Here are recommended plugins for improving your site navigation:
The Crocoblock eCommerce Set is a comprehensive suite of tools designed to enhance and optimize your online store, and it is built with WordPress and WooCommerce. Tailored for seamless integration with Elementor, this set offers a range of advanced features to create a highly functional and visually appealing eCommerce website.
With the Crocoblock eCommerce Set, users gain access to powerful tools for designing stunning product pages, customizing checkout processes, and managing inventory with ease. The set includes widgets and templates for showcasing products, building dynamic product grids, and creating engaging product detail pages. Additionally, it provides advanced filtering options and customizable product layouts to enhance your customers' shopping experience.
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6. Product Filter by WBW
Product Filter by WBW plugin is designed to enhance the product search experience on WooCommerce-powered WordPress sites. This plugin allows store owners to provide customers with advanced filtering options, making it easier for them to find products that meet their specific needs and preferences.
With Product Filter by WBW, users can create customizable filters based on a variety of product attributes such as categories, tags, price ranges, colors, sizes, and more. The plugin supports multiple filter types, including dropdowns, checkboxes, sliders, and radio buttons, ensuring a flexible and user-friendly interface. It also offers real-time filtering, allowing customers to see search results instantly as they apply different filters, which can significantly enhance their shopping experience.
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7. SureCart
SureCart has quickly become a favorite plugin among WooCommerce store owners. It is highly praised for its intuitive interface, flexibility, and robust feature set that simplifies the process of selling products and services online. SureCart is designed specifically for WordPress users, and it delivers essential eCommerce capabilities like product management, secure checkouts, and order handling—all in one package. With an intuitive interface and easy setup process, SureCart aims to minimize the common headaches associated with managing an online store, allowing users to focus on growing their business.
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Over one-third of marketers adopt marketing automation to streamline processes, with 34% specifically aiming to improve customer engagement and experience through these tools. By automating tasks like email campaigns and customer loyalty programs, marketing automation helps optimize your WooCommerce store’s efforts, enabling you to efficiently personalize customer communication, which boosts engagement and increases sales.
8. Mailchimp for WooCommerce
Mailchimp has been a leading choice for email marketing, and for good reason. It offers a robust suite of tools ideal for both regular websites and online stores, including user-friendly form and email builders, along with a free plan tailored for small businesses. The Mailchimp plugin for WordPress streamlines workflow automation and simplifies lead generation, making it easier to manage and grow your email marketing efforts.
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9. MailOptin
As its name implies, MailOptin excels at creating email subscription pop-ups and integrates seamlessly with popular email marketing platforms like Mailchimp, AWeber, and Constant Contact. Beyond just pop-ups, MailOptin is also effective for designing custom user signup forms. It integrates with the WordPress user system, allowing you to style these forms to your preference and configure them to appear as pop-ups, slide-ins, or notification bars.
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10. Omnisend
Omnisend is an email and SMS marketing platform tailored for WooCommerce businesses. It provides WordPress users with advanced features designed to boost sales and streamline marketing efforts. Omnisend’s automation workflows, such as order confirmations and cart abandonment sequences, are known for driving high conversion rates. These workflows can integrate multiple channels, including SMS and web push notifications, to enhance sales performance further.
Beginners can benefit from the ready-made templates and various signup forms, while more experienced users will appreciate the detailed customer analytics. This analytics helps eCommerce businesses track customer journeys and optimize strategies to convert visitors into buyers and foster repeat purchases.
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11. WPLoyalty
WPLoyalty is a WordPress plugin designed to enhance customer retention and engagement by implementing effective loyalty and rewards programs. It integrates seamlessly with WooCommerce, allowing you to set up and manage customized loyalty programs that reward customers for their purchases, referrals, and other interactions.
The plugin enables you to create various types of reward structures, such as points-based systems and discount offers, to encourage repeat business. With WPLoyalty, you can track and analyze program performance through detailed reporting features, making it easier to refine your strategies and boost customer satisfaction.
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A lengthy or complicated checkout process can frustrate customers, leading them to abandon their purchases.
According to a study by the Baymard Institute, 17% of cart abandonments happen due to a checkout process that is too long or complex. Using plugins to simplify forms, provide multiple payment options, and integrate with various payment gateways can significantly enhance the checkout experience.
Let's explore some plugins that can help streamline your checkout process, such as JetFormBuilder, Fluid Checkout, and Checkout Field Editor, which allow you to customize and simplify forms or WooCommerce Payments. We'll dive deeper into their key features to see how they can enhance your store's checkout experience.
12. JetFormBuilder
The JetFormBuilder plugin empowers you to connect JetFormBuilder forms with WooCommerce, enabling products to be added to the cart and triggering an automatic checkout right from the form submission. With the WooCommerce cart and checkout action, you can configure custom form fields to capture additional user information, apply dynamic pricing rules, and set conditional logic to control how products are added to the cart. This integration ensures a smooth, user-friendly experience, reducing friction in the checkout process and helping to boost conversions. It is an ideal solution for WordPress sites looking to create customized WooCommerce workflows directly from their forms.
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13. Fluid Checkout
If you need to streamline and optimize the WooCommerce checkout process, then consider choosing the Fluid Checkout WordPress plugin. By replacing the default WooCommerce checkout with a single or multi-step layout, Fluid Checkout reduces friction and cart abandonment, guiding customers smoothly through the purchase journey. With its responsive design, Fluid Checkout ensures a harmonious experience on both desktop and mobile devices. It also supports popular payment gateways, shipping methods, and WooCommerce extensions, making it an ideal solution for enhancing conversion rates and customer satisfaction on your WooCommerce store.
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14. Checkout Field Editor
The WooCommerce Checkout Field Editor (Checkout Manager) plugin provides a simple and intuitive interface to customize your WooCommerce checkout page by adding, editing, or removing fields. It allows you to create new custom fields in the Billing, Shipping, and Additional sections, as well as modify, hide, or delete the default fields. You can also change field labels, rearrange the order of fields, apply validation, and add custom CSS classes. Supported field types include text, number, hidden, password, email, phone, radio buttons, text areas, select and multi-select dropdowns, checkboxes, checkbox groups, date and time fields, URLs, headings, and paragraphs.
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Using data analytics on your WooCommerce store allows you to make informed decisions that directly impact your sales and customer engagement.
By tracking key metrics like sales performance, user behavior, and conversion rates, you gain a clearer picture of what works and where improvements are needed.
Data analytics plugins help you collect and analyze this information, offering insights that can guide your marketing strategies, product development, and customer experience enhancements.
To implement these tools, choose a plugin that meets your analytics needs, set it up to monitor relevant metrics, and create custom reports or dashboards to keep track of your data. Regular analysis of this information will enable you to make better decisions and continuously improve your store’s performance.
15. Pixel Manager
For a total tracking and analytics solution for your WooCommerce store, the Pixel Manager plugin is an excellent option. It's incredibly easy to set up and use, yet it delivers powerful performance with high tracking accuracy. Additionally, the plugin provides all statistics directly within its dashboard. The plugin also integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).
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16. WP Full Picture
WP Full Picture is here to streamline your website’s analytics and tracking needs while maintaining full compliance with privacy regulations. It enables you to connect with multiple analytics services, like Google Analytics, Facebook Pixel, Hotjar, and more, from a single platform. With WP Full Picture, you can easily manage cookie notices, track user interactions, and gather valuable insights to enhance your website’s performance and marketing efforts. The plugin is user-friendly and offers granular control over data tracking, making it suitable for both beginners and advanced users.
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Yes, most of these WooCommerce plugins come with easy-to-use interfaces and setups, making them accessible even for beginners. Many plugins also offer detailed documentation and customer support.
Plugins can help automate marketing, improve user experience, streamline checkout processes, offer personalized recommendations, and optimize overall store performance, all of which can contribute to higher conversions and increased sales.
To increase WooCommerce sales, start by optimizing product pages with high-quality images, detailed descriptions, and customer reviews. Use email marketing for abandoned cart recovery, offer discounts or free shipping. Leveraging paid ads, social proof, and loyalty programs can also drive traffic and encourage repeat purchases.
To optimize your WooCommerce site, focus on speed and usability. Use a fast, lightweight theme, and keep your plugins updated. Implement SEO tools for better search rankings, and use a CDN to boost load times for users worldwide. Regularly check your site’s performance on mobile and desktop to ensure a smooth experience.
Yes, WooCommerce remains highly relevant in October 2024. As an open-source ecommerce platform built on WordPress, WooCommerce offers a flexible and customizable solution for online businesses of all sizes.
Yes, it can slow down your website. The number and quality of plugins and themes, image optimization, hosting provider, and caching may affect its speed.
Lora has spent the last 8 years developing content strategies that drive better user experiences for SaaS companies in the CEE region. In collaboration with WordPress subject-matter experts and the 2024 Web Almanac, she helps site owners close the gap between web performance optimization and real-life business results.
